Denise Cheng Ruminations of a 2012 fellow with the Tow-Knight Center for Entrepreneurial Journalism

Forget the news: The visceral reaction to adverts

Have you heard of Ghostery? A friend pointed it out to me on a quaint Sunday brunch. It logs a metastasizing list of groups tracking you across the web, one page at a time. Takota, eyeReturn Marketing, RevenueScience, TargusInfo… Some of these groups you can’t even Google, but they are the ones that note consumer behavior [...]

Takeaways from Xconomy

On Monday, we attended Xconomy’s forum, “New York’s Venture Emergence.” Each session was a coupling of entrepreneurs and their venture capitalists. We heard from Bit.ly, Gilt Groupe, Second Market and many more. Among the highlights that I think are fascinating from a journalism perspective: I believe it was Todd Dagres (founder and general partner of [...]

Are we still writing for eighth graders?

Crossposted from Denise’s blog Yesterday saw the beginning of the CUNY Tow-Knight Entrepreneurial Journalism Program, where I met classmate, radio freelancer and entrepreneur-to-be Ashley Milne-Tyte. In the first moments of conversation, we dissected how different media journalists approach the sentence, from television broadcasters, radio and print to British v. American. The British are sparse and snarky while [...]

Recent Comments